6:10 am, July 13, 2012
CHEVROLET has discontinued the four-door Cruze model from its UK line-up, Car Dealer has learnt.
The American brand has said the decision was taken due to the four-door segment being of limited popularity with UK customers.
‘The four-door saloon has been fantastic in establishing the Cruze name with customers in the UK,’ said a Chevrolet UK product manager. ‘However, the four-door market takes such a small share of UK sales, the decision has been made to discontinue it.’
The Cruze four-door saloon was the first all-new Chevrolet to appear in the UK market in 2009. It’s a global car and has proved to be a highly profitable model for Chevrolet around the world. Indeed, the Cruze has become the brand’s most successful nameplate, with the model chalking up sales of 1.3m worldwide up to the first quarter of 2012.The five-door hatchback and new station wagon model will now be the only variants of the Cruze on sale in the UK.
The arrival of the station wagon has also brought with it the Cruze’s first make-over which comprises of a more angular front-end with a new bumper and fog-lamp housings, and a brand-new infotainment system called MyLink debuts on the car.
With the saloon now axed, the UK sales ratio will be 60:40 in favour of the hatchback model.
The product manager added that customers will still be able to order the four-door and Chevrolet UK will fulfil it.
