Caterham hire racy prize
June 3rd, 2010 by Richard Aucock
CATERHAM dealers are enhancing the firm’s short-term hire service with a unique competition prize.
Anyone hiring for a day or the weekend will be in with the chance to win a place on the Caterham Drive Experience.
This hardcore track day prize will be ran in September, and rentals between now and August will be entered into the hat.
Caterham hire is available through the firm’s Surrey and Leicester car dealers, plus three others. Prizes start from £150 for the day and, says the firm, are used as a great way of introducing people to the brand.
Cannily, all the Caterham hire sites are within a stone’s throw of some of the UK’s best driving roads: ‘Each hire venue will happily provide customers with suggested routes, or in Caterham speak: ‘B-Road Blats’ to enjoy.’
Only Caterham could come up with this new way of promoting the dealer hire service through the summer months…
Tags: caterham, hire prize, incentive
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