NEWS

Seventh Heaven: Building the UK’s 7,000th Sportage

September 7 was a big day for the Kia Sportage in the UK. That’s because the 7,000th car, complete with its obligatory seven-year warranty, was delivered. It marked an extraordinary journey for the firm who, in the space of 12 months, have helped changed their image from the maker of value-for- money motors, into a car [...]

	Dealer’s Evoque video
IT’S all about video for one UK dealer group who’s used a leading auto video content producer to create a Range Rover Evoque video road test. Perrys is taking a proactive approach to driving customers through its dealerships’ doors by exploring the benefits of bespoke videos. Their latest video is a bold review and summary [...]

	VIDEO: Ewards 2011
ALONG with spending the day judging the websites that should win one of our gongs, our Ewards judges were also filmed. We took them to one side and asked them for their number one top tips on how dealers can make more money from their websites. And we filmed their answers for a special video. [...]

	Profit Clinic: Car Care Plan
The next 12 months could be the perfect time for dealers to really improve their profit margins. Why? Because used cars are outselling new ones. And despite some estimates the new car market could operate at satisfactory levels in 2012, it’s the used car market where the sales are really going to be made. However, [...]

	Profit Clinic: Motor Codes
Dealers can no longer rely on traditional forms of marketing as their only way of attracting business. Gone are the days when happy customers would tell their friends, colleagues and their postman of the delightful experience they got at their local garage. If they do happen to engage in conversation with someone, it’ll probably be more of [...]

		McLaren MP4-12C testing video
		MCLAREN has said development of its Ferrari rivaling MP4-12C sportscar is entering its final phase. The £170,000 sportscars are being put through their paces in Spain and the car manufacturer has caught the action on camera. Featured in this short film are the XP8 and XP10 prototypes, wrapped in black vinyl to disguise their looks. [...]
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		VIDEO: 174 mph Jaguar
		JAGUAR is raising the top speed limiter of the XKR coupe to 174mph in a bold change for the new model year. The 2011 XK range will debut at the Geneva Motor Show next month. 174mph – where legal, of course – will be offered to Jaguar buyers as part of an optional Speed Pack. [...]
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		12.02.10: Hyundai Banger Race – The Video
		HERE it is – the video that proves we really did enter a banger race in a Hyundai i10 and live to tell the tale… RIGHT, I’m not auditioning for a slot on Top Gear – a presenter I am not – however alongside our Hyundai i10 banger race feature that graces the cover of [...]
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		27.01.10: See editor’s Hyundai banger race crash video PREVIEW
		I WAS just putting the finishing touches to the i10 Banger Race feature when this video popped into my inbox. It’s an early preview of some of the footage we shot for a documentary style film to accompany our feature on the scary event. This was shot on the smaller of our two cameras by two [...]
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		Bangers4BEN: Day 2 blog and videos
		SABOTAGE, a lost dog, an RTA and some pretty mad swimming – it could only be day two of Bangers4BEN. After a damp two hour slog from Inverness to John O’Groats, our 25 intrepid travellers pulled into the John O’Groats ‘picturesque’ viewing point to a chorus of air horns and, er, horns. It was all [...]
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		Bangers4BEN Day 1 blog and videos
		DRIVING 600 miles is, in a word, dull. Travelling four fifths of the country’s length in a day isn’t just painful for your buttocks, but your brain too. Duncan and I started this morning on our Bangers4Ben adventure at 5.15am. Which is an actual time in the MORNING. I never even realised it existed. But [...]
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		VIDEO Golf R fastest VW
		VOLKSWAGEN has got us all excited here at Car Dealer Magazine, by sending us a video of its new R range. It shows off both the 265PS Scirocco R and 270PS Golf R, going fittingly flat-out. Fitting particularly for the Golf – at just 5.7 seconds to 62mph, it’s the fastest-accelerating Volkswagen EVER! 4MOTION all-wheel-drive [...]
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		VIDEO: Citroen use technology to promote DS
		CITROEN is using cutting edge augmented reality tech to help car dealers promote the new DS3 model. The firm has set up a special section on its website, from which car buyers can print out interactive pages. They can then use these, with their webcam, to see the DS3 in 3D! Sounds space-age? Well, that’s [...]
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