NEWS

Is your online strategy ready for the upturn? According to our experts, dealers who ignore the potential of the internet will be guaranteeing themselves a place in the slow lane when the good times return. Richard Aucock spoke to leading lights in the car business – here are his exclusive findings…
WE are nearing an upturn. [...]

Still sceptical about the benefits of the internet? Richard Aucock meets the team behind a remarkable new online marketing tool – just don’t call it cute…
 

ONLINE marketing is an area some car dealers, surprisingly, remain yet to be convinced about. Maybe it’s the sheer scale of the market: there are so many avenues and opportunities [...]

Speed and flexibility are everything when it comes to building your online presence. Richard Aucock finds out how Autotorq works its web magic

STEWART Niblock’s sole aim is to make the internet easy for you. How many times have we heard that before? But here, he’s not kidding. 
Chief operating officer of Autotorq, his job is to [...]

Richard Trinder is industry leader, automotive, at internet giant Google. If anyone knows about search, it’s him. Here he speaks exclusively to Car Dealer about his top 10 tips for being found on the net.
 1 Ensure you are found
Sounds obvious? You’d be surprised – this is where free tools like Google Webmaster can help out.
2 [...]