2:36 pm, November 13, 2010
Winner: Autoquake.com
Produced by: Autoquake
Highly commended: CarShop.co.uk
Highly commended: TheCarPeople.co.uk
Stack ’em high, sell ’em cheap! It’s the motto of the car supermarket, but with so much stock and so much choice, producing a decent website to highlight it all is very hard work indeed.
Nowhere is the importance of countless pictures, detailed descriptions and calls to action more crucial than on a car supermarket’s website. This year’s winner, Autoquake, secured top spot by a country mile over last year’s champion CarShop.co.uk.
The online car retailer was launched four years ago with a goal to provide a ‘better used car buying experience’. Growth for the business has been rapid and the dealer currently sells around 1,000 cars a month.
Our judges loved the way the car supermarket had made buying cars online easy. Customers find the model they want, reserve it with a £100 deposit, pick their finance and warranty options, then elect to have it delivered or pick it up.
The car listings themselves are detailed and the pictures from every angle a buyer could possibly want were also praised.
Dermot Halpin, CEO of Autoquake, was over the moon with the accolade. ‘We’re delighted to be the number one car supermarket website in this year’s Car Dealer Ewards,’ he said.
‘As an online car retailer, our website is our showroom, so it has to be easy to use, informative and attractive. We’ve worked hard to make finding and buying the right car online transparent and straightforward.
‘The ability to transact online, the 40 images per car, our interactive condition viewer, online finance and warranty application and car watch email alerts are key innovations that differentiate Autoquake.com from other websites.
‘We are constantly working to improve the experience, so you can expect to see more improvements as we strike to retain the Car Dealer Eward next year.’
Autotorq.com talk:
IN A field where it is hard to
differentiate through functionality, Autoquake have adopted a ‘user centric approach’ in creating a simple and easy-to-use site
which compares with successful e-commerce retailers in other industries.
The ‘four simple steps’ highlights ease of use, with additional search criteria for vehicles giving customers flexibility. It will be interesting to see the development and progress of this provider in the future. A clear best in class!
