Dealer invests big online
February 10th, 2010 by Richard Aucock
JCT600 has launched an all-new car buying website after significant development and investment.
The Yorkshire car dealer says it has done so because 40 percent of its motors are now sold online.
This is a massive increase from just 2 years ago, where little more than a quarter were sold online, says chief exec John Tordoff.
Indeed, it’s large enough to see JCT600 also recruit a dedicated online marketing manager, too. ‘This is now an essential part of our interaction with customers,’ said Tordoff.
‘There is no doubt that the technological revolution has completely changed shopping habits – most people now start their search for a new car by looking at dealer websites and automotive portals such as Auto Trader.’
Key features of the new site include a price and specification module, online service and MOT booking, plus ‘live chat’ that allows potential buyers to speak, real time, with car dealers.
‘We already have more than 16,000 unique visitors per month to the JCT600 website,’ said Tordoff, ‘and we expect the number to continue to rise.’
The firm plans to promote its new website via the latest social media methods too, including Facebook fan pages, Twitter and YouTube. ‘The aim is to use all of these mediums to add value for customers by making them aware not only of JCT600’s news and offers, but also of job vacancies, manufacturers’ news, new car launches, competitions, car reviews, winter driving tips and so on.
‘Despite its 60 year heritage, JCT600 is a forward-looking company which is embracing all of the latest social media tools to build long term relationships with its customers.’
Dealer group expansion continues