AUTO Trader has paired up with a new online matchmaker service invented by car dealer Clive Sutton.

Motorati.co.uk pairs up car buyers waiting with cash and car dealers with the right models in stock.

All visitors to autotrader.co.uk will be able to use the Motorati service. A natural pairing, said Sutton.

‘Autotrader.co.uk accounts for the majority of the online space for used cars.

‘Following their recent extensive renewal of the website, their offering is a key online venue for most motoring needs.’ He’s thus pleased to offer this new sales channel – which serves only as a ‘matchmaker’. No cars are sold through the site itself.

It is not a deal-hunter or a bargain-finder. Any deals remain at the sole discretion of each car dealer.

How does it work? Sutton gets a 1 percent fee once the deal has been made. Soon, car dealers will be able to buy highly qualified sales leads through the service.

These sales won’t only provide sales leads – they’ll offer ‘intelligent communication from informed and ready to buy consumers’.

Everyone benefits, said Trader Media Group director Craig Stephens. We… will not only be able to help motorists find a new car bargain, but also help dealers get in touch with motorists ready to buy.’

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Tags: auto trader, clive sutton, matchmaker

This entry was last updated on Friday, December 11th, 2009 at 3:47 am and is filed under News.