4:32 am, November 7, 2010
TOMTOM has announced that Brian Blessed will be the new voice of their satnavs – a deal done through social media.
After a Facebook campaign attracted 25,000 supporters, Blessed agreed to record driving instructions in his distinctive booming voice. The deal is thought to be the first product created through social media
Probably best known for his role as Prince Vultan in the film Flash Gordon, Blessed also supporting a campaign for a member of the public to become a new voice for TomTom satnavs.
The winner will have their voice professionally recorded and available as a free download from TomTom’s website in time for Christmas. They will also win a Renault Mégane Coupé Cabriolet.
Motorists can expect commands such as:
‘Toll Charge. Give them the exact money and tell them to keep the change’ and ‘You’ve reached your destination. Congratulations. Onwards and upwards! To Everest next, and the North Pole…’
Blessed’s voice can be downloaded from: http://brianblessed.tomtom.com for £7.95.
Car Dealer has also sold a ‘product’ through social media – click here to read more.
by JAMES BATCHELOR
