Best-kept secret?
CUSTOMER Relationship Management is being addressed successfully by one aftersales provider.
Mondial Assistance has revealed it’s retained some dealers for almost a decade – proof, it says, of how successful its CRM products are.
These include roadside assistance and manufacturer warranties. In both sectors, it claims a top-three market position.
And why do dealers stay? Because their customers remain with them as a consequence, says Mondial.
‘Mondial Assistance’s CRM solutions have grown to become a highly successful arm of the business, helping businesses retain existing customers, while winning new and lapsed ones,’ reckons the firm’s automotive director, Lee Taylor.
It does this through call centre based marketing, from which car dealers can choose one of three support packages. All come with guarantees about return on investment, reporting levels and analysis packages.
Why is it pointing this out now? Because it wants the secret to be a bit less well-kept? Partly.
But also because of the recession, says Mondial. ‘As the current economic climate continues to take its toll, winning and retaining customers is more crucial than ever.
‘Mondial Assistance offers its clients results, combined with commitment to relationship, brand and adding value. It is this focus on delivering what our clients need that has made them stay with Mondial… a clear indication of our success.’