BCA redesigns website
July 28th, 2010 by Richard Aucock
BCA is making it easier for consumers to buy at auction with a user-friendly redesign of its website.
The free service is now easier to search through, helping potential buyers find cars of interest from BCA’s nationwide listings.
It is powered by a new stock locator system, that allows criteria-defined searches of BCA auction stock. This uses category definitions such as make, model, bodytype, fuel and age.
Results can be displayed by BCA site location, and also include details of when the car is going to auction. Full images of the car are provided, along with the detailed specific gen on that car.
Buyers can even set up automatic searches with email alerts.
Tim Naylor, PR manager at BCA, said: ‘Our redesigned website makes it much easier for buyers to find out exactly when and where the precise vehicle they are after will be on sale at BCA.
’Our goal was to create a website that makes it easy for buyers to find the vehicles they want to buy.’
Which is, he adds, good news for all concerned – including sellers. With a jargon-buster and special BCA Showroom section for top motors, the site has never been more consumer friendly.
What do you make of BCA’s new approach?
Tags: BCA, car auction, intenet, website