Baby Range Rover: YES!
September 24th, 2009 by Richard Aucock
LAND Rover has today CONFIRMED the baby Range Rover is to be made – hitting dealer showrooms in 2011.
The firm says the green light has been given to bringing the LRX concept to life.
It will be the smallest, greenest, most dynamic Range Rover ever. Customer research has proven, says Land Rover, the new model will sell, raising the firm’s desirability (and profitability) in the process.
‘The production of a small Range Rover model is excellent news for our employees, dealers and customers,’ said Land Rover MD Phil Popham.
‘It is a demonstration of our commitment to investing for the future, to continue to deliver relevant vehicles for our customers, with the outstanding breadth of capability for which we are world-renowned.’
The new baby Range Rover will be made at Land Rover’s Halewood plant on Merseyside, and exported all over the world.
Gerry McGovern, Land Rover design director, revealed the new Range Rover ‘will be a natural extension to the Range Rover line-up, complementing the existing models and helping to define a new segment.
‘It will be true to the concept and have many recognisable Range Rover design cues including the signature clamshell bonnet, the floating roof and the solid ‘wheel-at-each-corner’ stance.’
When will we find out more? Next year… and Car Dealer Magazine cannot wait!
What’s YOUR reaction to the new baby Range Rover? What sort of new markets will it open up for Land Rover? What are the new opportunities for car dealers? Be sure to let us know all…
Tags: concept, land rover, lrx, range rover
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