Aston more Assured
July 10th, 2009 by Richard Aucock
ASTON Martin has launched an official seal of approval – and its warranty products are the first to benefit.
The ‘Assured’ tag will be used only on factory-backed products, services and schemes.
Products will carry an official Assured logo – an image of the Aston Martin grille – to mark them out as special.
Aston Martin has used the Assured scheme launch as an opportunity to relaunch its extended warranty scheme. There are now two distinct schemes:
• Aston Martin Extended Warranty Premium – for the latest Astons, up to five years old.
• Aston Martin Extended Warranty Plus – for Astons between five and 10 years old.
The simpler line-up of products are available in either 12 or 24-month packages, for what Aston Martin describes as ‘competitive prices’.
Aston’s also given the Assured approval to its Pre-Owned used car scheme. This comprises the usual 140-point inspection, 12-month warranty and roadside assistance package.
It’s also heavily featured on Aston’s savvy used car locator tool.
‘The growth of our business over the last eight years has been consistent,’ said Aston Martin top man Dr Ulrich Bez. ‘By virtue of an extended but still exclusive model line-up, we have been able to make the Aston Martin brand accessible to just a few more people.
‘It is now right that we extend our capability to cater for this extended group of Aston Martin owners.’
The move will be welcome news to Aston Martin car dealers, who now have official factory approval for the more cost-conscious used supercar buyer. Many will be now using this as an opportunity to increase turnover and profits, by exploiting Aston’s growing parc.
Support for this will come from Aston’s business development director, Philipp Grosse Kleimann. ‘Beyond new car sales it is essential that we develop initiatives to support both existing and future Aston Martin owners.
He said the products were key to ‘supporting our expanding dealership network with competitive products such as Pre-Owned and Extended Warranty, completing the customer brand experience.’
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Tags: aftersales, assured, aston martin, warranty
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