Top judge for Ewards!
August 6th, 2009 by Richard Aucock
THE Car Dealer Ewards 09, in association with Autotorq.com, really does just keep getting bigger!
Not only has our inbox been swamped with entries, but we’ve also lined up another judge to assess entries.
Online car sales site Compucars.co.uk, part of the UK Websites group of companies, has filled the tenth position on our judging panel which already includes the great and the good of the automotive online retailing world.
The firm’s marketing manager Rob Queen, pictured, will work alongside managing director Ian Piper to assess the Ewards 09 entrants.
‘It is important for Compucars to be supporting initiatives that reward excellence in the web and e-marketing field,’ said Piper.
‘We will use our specialist experience in web design and online stock advertising to help and advise the retail motor industry on these issues.’
Piper has a passion for web design and online ads and will be looking for sites that place prominence on used car promotion.
‘Is it easy for the customer to locate the used car portal? Can they search for vehicles based on multiple criteria? Are vehicles described accurately with multiple images?’ asked Piper.
‘I am also interested in dealers using the internet to not only promote new and used vehicle sales, but also value added services like the promotion of finance, warranty, breakdown assistance etc.
‘The majority of established dealers now have professionally designed websites, but sometimes this is not enough. The most effective websites are those that are designed with SEO in mind, both organic and paid.’
Tags: Autotorq, compucars.co.uk, ewards