MiTo beats MINI RVs
February 16th, 2009 by Richard Aucock
ALFA Romeo’s sexy new MiTo premium supermini beats the MINI for used values, according to CAP.
After 1 year, CAP reports the MiTo 1.3 JTDM will retain 81 per cent of its original price.
That is 7 per cent more than a comparable MINI. It means the Alfa Romeo MiTo is the B segment leader for retained values.
The advantage extends to the benchmark 3 year/60,000 mile standard, too. A MiTo 1.3 JTDM Veloce retains 49 per cent. A MINI Cooper D retains 47 per cent.
Alfa also reveals CAP experts reckon other MiTo variants will do better than the MINI, too.
The MiTo 1.4 TB 120bhp Veloce retains 46 per cent, and the MiTo 1.6 JTDM Veloce has a 48 per cent residual value after 3 years.
Used vehicle remarketing manager, Simon Wheeler, is now the happiest man in the car industry. ‘This is significant testimony to the exceptional attention to detail Alfa Romeo has applied to this car in terms of design, build quality, reliability, running costs and desirability.
He singled out dealers for their role in this, too. ‘Add to the mix the improvements made by the Alfa Romeo dealer network of late, and customers can buy the new Alfa MiTo with absolute confidence.’
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