4×4 demand still booming
April 28th, 2009 by Richard Aucock
CONVERSION rates of 100 percent for Land Rover at a recent auction proved that 4x4s are still in favour.
Manheim reported that over 200 Land Rovers offered by Ford Credit were sold – achieving an average CAP Clean value of 101.5 percent.
This continues a resurgence in the SUV sector that has been underway since the beginning of 2009.
Ford Credit’s Colin Normoyl said interest came from both franchised and non-franchised car dealers. Even so, ‘this event exceeded all expectations.
‘Bidding was brisk and, in some cases, frantic, as buyers both physical and online fought to secure stock.’
Vehicles sold were mainly Freelander 2 and Discovery 3 models – although there was a smattering of Range Rovers and Range Rover Sports.
Manheim’s MD, Mike Pilkington, was pleased that ‘the momentum seems to be continuing well into April.
‘The results from the Land Rover sale, on behalf of Ford Credit, clearly show that demand for good quality used vehicles is strong – even in the 4×4 sector, which suffered so heavily in 2008.’