33% want scrappage
July 13th, 2009 by Richard Aucock
33% of car owners would like to use the scrappage new car buying scheme – but their car is ineligible.
This, says insurers Swiftcover, suggests that many car buyers have been caught out by the scheme’s restrictions after visiting car dealers.
The number is much more significant than the mere 4 percent of owners who signaled a clear intention to buy. The challenge for car dealers will be creating deals to still sway those buyers falling outside the scheme.
Converting such interest into actual sales, despite the lack of Government scrappage money, will be key to car dealers maximising sales.
Tina Shortle, marketing director of swiftcover, says the Government needs to consider more radical measures to kick-start the car market.
‘Our research shows that many drivers are hurting financially, so initiatives such as the scrappage plan do little to invigorate the marketplace, because they don’t address the problem of affordability.
‘Many drivers feel new cars are still too expensive, or they can get better deals without the scrappage rebate.’
Other interesting car buyer facts revealed by the survey include:
• 27% of drivers think buying a new car is a waste of money
• 17% think they can get a better deal on a new car without the scrappage scheme
• 9% would use the scheme if it were cheaper than buying a pre-registered or nearly new car
Tags: new car scrap, scrappage
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